I've facilitated design thinking workshops with professors at Harvard University, teams at Booking.com, and startups around the world.
My Design Sprint babies
The following are digital products that were born as a result of a design workshops I helped facilitate:
Design Sprint at Envato
- Design sprint
Innovating at a company closing in on USD $1 billion in community revenue, in Melbourne, Australia.
Payments at Booking.com
- Remote user testing
Designing the future payment experience for millions of customers in 191 countries around the world.
- Machine learning
- Design sprint
Helping a Berlin based machine learning startup go from vague product idea to high-fidelity prototype in two weeks.
- Design sprint
- Digital humanities
- Harvard University
Creating an AR "window into the past" at the Great Pyramids of Giza, Egypt.
Design sprints help innovate, not only faster, but better. Typically people invest money into designing, building, launching and marketing a product, and cross their fingers that it'll achieve success on the market. With design sprints, we throw that model on its head.
We go straight from design to validation. We explore many different ideas, and narrow in on one idea that I prototype and test with your target audience. We test if our idea holds water before investing in the full build, launch and marketing. We cannot eliminate risk in innovation, but we can reduce risk significantly by following the design sprint process.
Remote design sprints
Design sprints can be performed in-house — with participants gathering in the same room, or remotely via video call and using a "whiteboard in the cloud" tool like Miro.
For Geelong Design Week 2020 I presented a webinar titled How to run remote Design Sprints. I've facilitated over a dozen remote design sprints with various organisations from startups to Harvard University and Booking.com.
To sprint or not to sprint
Not every project needs a full design sprint. In fact, I customise the design process to every project. The ideal candidates for a design sprint are projects that require an aspect of innovation, and projects that are large and high stakes projects that carry a lot of risk. Full design sprints would likely be overkill on small projects.
1-2 week turnaround
A full design sprint typically takes around a week to complete on small teams with few decision makers, and about two weeks on large teams with many stakeholders and decision makers. The design sprints I've facilitated usually involve both synchronous and asynchronous work.
This is where meet via video call, and I run you through a number of exercises in order to define a goal for your project, your target audience. We define the features and desired creative direction for your project.
I take the direction we agreed on design mockups and create a clickable prototype which showcases exactly how your future product will look and how it'll work. I'll share progress daily. We'll discuss the design direction and tweak the prototype one or two times until it's just right. 👌🏼
A wise move is to test the prototype on target users before we move to the build phase. It's far quicker and cheaper to pivot during the design phase than during the build phase. User testing allows us to identify any problem points with our prototype and tweak before commencing the build.
Damir is a great all-rounder. Keen to get his hands dirty in all aspects: from assisting with research through to running workshops and writing code.Chris Thelwell Director of Product Design at EY-Seren
Email me if you'd like me to facilitate a design sprint for your team. I'll guide you through the whole process and the end result will be a high-fidelity clickable prototype illuminating the road ahead for the build of your product.