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Resell Calendar

Zero-to-one product design for a resale community hub — 14,000 email signups within the first year.

RoleLead Product Designer
Year2023
ClientResell Calendar
Resell Calendar desktop interface
Resell Calendar mobile interface
Damir is a game-changer. He drove major product decisions, and his suggestions all paid off. I was happy with designers in the past — but after working with Damir once, my view of what a great designer was completely changed.
Robert C.
Robert C.
Founder at Krakatoa

The Product

Resell Calendar is an information hub and community for the booming resale market — people buying items to sell high based on price trends, pricing errors, and insider information. I worked with founder Robert C. and the dev team at SapientPro to take this from idea to shipped product. Within a year of launch, the site generated over 14,000 email newsletter signups.

Resell Calendar — the main product overview

Raffle System

Raffles are time-limited opportunities for resellers to win high-value items at low prices. I designed every possible state — active, countdown, sold out, winner announced — along with the full modal flow for the raffle experience.

Raffle landing page with active and upcoming raffles
Raffle modal statesRaffle modal states — active, countdown, sold out, and winner announced
Raffle countdown counter componentRaffle countdown counter component deep dive

Search & Content

Built out faceted search with custom filter components, a news and blog section, and the email newsletter design. I wrote the UX copy myself, balancing the hustle culture vernacular of the resell community with professional SaaS credibility.

News overview
News overview page with latest resale market updates
News article layout
News article page layout
Search results overviewSearch results overview with product listings
Faceted search with custom filter componentsFaceted search filter components
Email newsletter designEmail newsletter design

Brand & Design System

Created the typographic logomark — designed to remain legible at favicon scale — selected the Oxanium typeface, and customised UntitledUI as the component library foundation. The design system included light and dark mode support, and I designed meta tags for every page to optimise social sharing and SEO.

Resell Calendar branding and typographic logomark
Design system component library — light mode
Meta tag designs for social sharing previews
Meta tag designs for SEO optimisation
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