A 14-year legacy of cutting-edge projects for startups, governments and Fortune 500 giants worldwide.
EUR € 35 Million
Yearly conversion increase on Booking.com, where I was working on the payments UX.
USD $ Millions
Funding raised by my clients on projects where I joined early and led design efforts.
On my product design related posts on the Toptal Blog, and TNW.
Mentored as UX Lead Instructor at General Assembly in Melbourne.
Pedantic Attention to Detail
Meet the corner-cutter's worst nightmare — the obsessive pixel perfectionist who nitpicks the most intricate of UI minutiae!
Design System Nerd
A standardised library of robust UI components sets the foundation for the app and enables us to scale — fast.
Going Beyond The Pixel
Many designers focus on delivering pixels, and forget that a product's user experience is much more than just pretty pixels on a screen.
Accessible By Default
I design and test all UI work for WCAG 2.0 accessibility guideline compliance. Form, yes, but never at the cost of function.
Mobile & Performance Optimised
A sluggish UI makes for a bad UX. I aim for jank-free, buttery-smooth 60fps and cater to slower connections.
SEO & Social Media Optimised
Meta tags for social media, URL structures, semantic HTML structuring — more of a must-have than an optimisation.
Conversion Rate Optimised
Aesthetics is a secondary objective. The primary objective is getting your product to engage and convert.
Fully Decked Out
All the tools and experience needed to create top-tier design work.
I use the most common industry-standard design tool, Figma, so adding or changing designers will be straightforward.
I use Framer for animation design and to create entire websites. The website you're viewing right now was built in Framer.
100% Licensed Software
No gimmicks. All my software is fully licensed, including Figma, Framer, Adobe Creative Suite and any UI Kits and design assets that I use.
Superpowered by AI
I utilise AI tools like Midjourney and chatGPT to produce inspiration boards, fancy graphics, and to craft the perfect copy — fast.
MacBook Pro 16” 2023 M2 Max, sit-stand desk, Herman Miller Aeron chair, and powered by a 200Mbps internet connection.
Working with me.
With the exception of a kick-off meeting, all communication happens via instant messaging, Asana/JIRA, Loom.
No Workshops, Just Work
I don't facilitate endless workshops. You know what you want. I’m here to bring it to life. Less design thinking. More design doing.
No Low-Fi Mockups
I only produce detailed and polished high-fidelity mockups. No sketches, scribbles, wireframes and time-wasting.
Design System Included
The core of my work includes the creation of a component library to standardise quality and set up your product for hyper-growth.
Written directly in Figma, accompanying every mockup and component. More efficiency, less back-and-forth with devs.
I work on a maximum of two projects at any time. You won't be chasing me for mockups, I'll be chasing you for feedback.
The nitty gritty.
USD $ 100 Per Hour
Say whaaat? A freelancer with transparent pricing — this must be a miracle! Yup, one simple fixed rate.
No Permanent Obligation
Stay agile. Hiring a freelancer means tapping into an area of expertise without the cost and obligation of a permanent hire.